OVERVIEW
Tablo TV Brand Reinvention & Integrated Relaunch
Tablo needed clearer positioning and a cohesive identity to compete in an increasingly crowded streaming market. I led the brand reinvention and relaunch, defining the creative vision and aligning agency and internal teams under a unified direction
01
Strategy & IDENTITY SYSTEM
We clarified the brand narrative, refined the value proposition, and simplified the visual system to create a scalable foundation across product, retail, and marketing.
I influenced final positioning decisions in partnership with marketing and executive leadership.
03
Product & Packaging
Extended the new identity across retail packaging and product touchpoints, ensuring clarity and consistency at shelf and online.
PACKAGING SHELF TEST
FINAL PACKAGING
04
Website & Digital
Directed the redesign of the website and digital assets to align messaging, UX, and visual identity.
Updated UI for Tablo TV
Updated Retailer eContent
05
CAMPAIGN & PRoduct
Planned and directed large-scale photo and video productions to establish a new visual standard and support the new website and relaunch campaign.
