The International Retail Design Conference needed a refreshed look for 2016. Using colors, patterns, and attitude as on trend as IRDC itself, this versatile execution’s use of mannequins and other retail objects made a bold statement about the show’s creativity and fresh perspective. Smart and engaging headlines highlighted the show’s attributes, while the tag line, “Intimate setting. Infinite possibilities.”, reinforces the very real benefits of the conference’s smaller size.
Gable & Son
For three generations, my family has helped build and shape communities throughout the Midwest. This project pays homage to our heritage as home builders, and the strong work ethic and steadfast dedication that have been passed down from my great-grandfather and instilled in all of us. The clothing brand, Gable & Son, is designed to preserve my family’s history in the construction business and convey the beliefs and practices three generations have lived by.
2016 Season Campaign.
Feasty is a new app that gives users deals on quality food. They approached us with the task refining the apps functionality and coming up a launch plan. Our solution was a look and feel that had attitude and spoke to the core audience of young foodies.
Aquarium & Zoo Facilities Association
The art of Origami combines know-how, ingenuity and imagination to create designs of beauty, precision and strength – much like AZFA does when bringing together its many and varied members. Animals are a common depiction in Origami and the folded shapes are suggestive of building blocks as well as the idea of the transformation that can occur when different pieces of a larger whole are organized and connected in any number of ways. Additionally, the letterforms of the logo itself are suggestive of architectural and engineering tools such as T-squares.